For my "book circle" I started following the author on Twitter. I was amazed by how long it took me to find content on her page that was from her (the author) I scrolled forever from people referencing her in a post or people putting up pictures of her. She seems like she has been doing a lot of Skype conferences with schools and hosting events. Whenever people post things that include her name she seems to respond to every one of them.
My book circle group and I created the hashtag BCAmplify thinking it would be creative and unique Book Circle Amplify (the book title) I was writing a post to my group specifically not including the authors name and used our hashtag and within 2 minutes she had started following me on twitter and answered my questions about the reading. I don't even know how she found my hashtag like was she specifically looking for it? It is crazy how much social media can be used to market yourself. Instantly I felt a connection with her and wanted to learn more from her. I was proud of how actively involved she was on helping educators understand her information. I feel like just keeping up with social media could be a full time job. I am wondering if she is on spring break as well or she is having her students run her Twitter account. I doubt the students are running her personal account tho.
I want to be more involved with the coffee community around the world on social media. I feel like I do a good job with my local customer base posting pictures and updates but not the greater population of answering peoples coffee or business questions. I feel like it would be a good way for me to give back.
What an experience! I had Inanimate Alice follow me and retweet my joking meme last quarter and was slightly embarrassed and flattered. It is so weird when you realize that out of hundreds of people, the famous person or group your talking about takes notice of you and wants to talk to you. It validates the tweeting, which for me I thought I was initially doing very poorly last quarter.
ReplyDeleteI really like that you made your own hashtag and think that it's really important to do, especially with a business (though I'm not sure how the author found it so quickly...). I manage the social media at the art gallery I work at and I have two hashtags that are specific to the business, #FineArtFriday and #WatercolorWednesday. Hashtags in general are very important because it's how people find your business and follow you and I use them across all media platforms, like Twitter, Instagram, and Facebook. I'll attest to it being hard to keep up with, especially if you're doing other jobs. The fact that social media is part of my job means my boss doesn't have to do it, it really is a full time job so he would never be able to if it weren't for me.
I've found photos and videos with hashtags are especially successful. Have you had any of your baristas post photos and tweets for your business? It might reduce the work you have :)
Great post!